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Rexona Aloe Vera Scent Anti-Perspirant

ownerUnilever (Reino Unido y Países Bajos)
originAustralia
manufacturedmultipleCountries

Rexona is a global leader in personal care, specifically known for its deodorants and anti-perspirants. The brand originated in Australia in 1908, founded by Alice Sheffer, the wife of SF Sheffer, the founder of the Sheldon Drug Company. Since its inception, Rexona has evolved into one of the most recognizable hygiene brands worldwide.

Today, Rexona is owned by Unilever, a British multinational consumer goods company. Due to its massive global scale, Rexona products are manufactured in multiple countries across Europe, Asia, and the Americas to serve regional markets effectively. Depending on the region, the brand is also marketed under different names such as Sure in the United Kingdom and Ireland, Degree in the United States and Canada, and Rexena in Japan.

As part of the Unilever portfolio, Rexona benefits from extensive research and development in body odor prevention and long-lasting freshness technology. The parent company, Unilever, is headquartered in London, United Kingdom, and remains the ultimate owner of the brand's global operations.

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