President's Choice

President's Choice (PC) is an iconic Canadian private label brand that was launched in 1984. It was created to provide high-quality, premium products that compete with national brands at a lower price point. The brand is famous for its 'The Insider's Report' and groundbreaking products like the 'Decadent Chocolate Chip Cookie'.

While the brand is rooted in Canada, its products are sourced and manufactured in multiple countries around the world to ensure variety and quality across its massive catalog of thousands of items. This global supply chain allows the brand to offer diverse food items, kitchen tools, and household essentials.

President's Choice is owned by Loblaws Inc., a subsidiary of Loblaw Companies Limited. The brand remains a staple of Canadian retail culture, headquartered in Brampton, Ontario. It is currently the flagship premium brand for the George Weston Limited group, which maintains ultimate ownership.