Bird's Eye Frozen Vegetables

Bird's Eye is a prominent brand specializing in frozen food products, particularly frozen vegetables. Founded in 1922 by Clarence Birdseye in the United States, the company revolutionized the frozen food industry by developing methods to freeze food quickly, preserving its quality and nutritional value. In 1929, the brand was acquired by the Postum Cereal Company, which later became General Foods. Over the decades, ownership transitioned through various companies, including Kraft Foods, Dean Foods, and Pinnacle Foods. In 2018, Conagra Brands, a leading American packaged foods company headquartered in Chicago, Illinois, acquired the rights to the Bird's Eye brand in the United States. In Europe, the brand is owned by Nomad Foods, a market-leading frozen food company headquartered in the UK. In Australia and New Zealand, Bird's Eye is operated by Simplot Australia, offering a range of frozen food products, including French fries and potato specialties. The brand's products are manufactured in multiple countries, including the United States, the United Kingdom, and Australia, reflecting its global presence and commitment to providing high-quality frozen food options worldwide.