Euthymol Toothpaste

Euthymol is a legendary British brand of antiseptic, fluoride-free toothpaste, celebrated for its unique bright pink color and potent medicinal taste. Originally formulated in 1898, it has maintained a cult following for over a century due to its distinctive essential oils, including thymol, which provide its characteristic flavor and antiseptic properties.

While the brand is deeply rooted in British heritage and was long associated with the American pharmaceutical company Parke-Davis (which had a significant UK presence), its ownership has transitioned through several major pharmaceutical mergers. Today, Euthymol is owned by LG H&H (LG Household & Health Care), a major South Korean conglomerate that acquired the brand as part of its expansion into the global oral care and premium FMCG markets. Despite its South Korean ownership, the product remains a staple of the UK market and is typically manufactured within Western Europe, often in Belgium, to maintain its classic formulation for its primary European consumer base.