Magnum Classic Ice Cream Bar

Magnum is a globally recognized frozen dessert brand synonymous with luxury chocolate-covered ice cream bars. The brand was originally developed in Belgium in the late 1980s by the company Miko (Frisko) in collaboration with Unilever. It was launched as one of the first premium ice cream brands targeted specifically at adults, featuring high-quality Belgian chocolate coatings.

Today, Magnum is one of the leading brands in Unilever's ice cream portfolio. While it has its roots in Belgium, manufacturing takes place in numerous facilities worldwide to serve international markets, including sites in Europe, Asia, and North America. The brand remains under the ultimate ownership of Unilever, a British multinational consumer goods giant, which continues to drive the brand's innovation in the premium confectionery and frozen food sectors.