First Price Peanuts

First Price is a prominent private label brand found across the Scandinavia region, specifically designed as a 'budget' or 'discount' line for everyday essentials. Originally launched to provide a low-cost alternative to major brands, it is widely distributed in Denmark through retail groups like Dagrofa.

Because First Price is a private label, the actual manufacturing locations for products like peanuts can vary depending on global supply chains and seasonal availability; however, they are often sourced from multiple countries and packaged for the Nordic market. The brand is currently owned by NorgesGruppen in Norway, and operates through strategic partnerships and distribution agreements with local retail giants in Denmark, such as Dagrofa, which manages its presence in stores like SPAR, Meny, and Min Købmand.