No Name paper towels

No Name (stylized as no name) is a prominent generic grocery brand in Canada, known for its distinctive yellow and black packaging. Launched in 1978, the brand focuses on providing essential household goods and food products at lower prices than national brands by reducing advertising and packaging costs.

The paper towels shown are part of a vast lineup that emphasizes value. These products are manufactured through a network of contract suppliers. Given the brand's primary market, the vast majority of its paper products are manufactured within Canada to minimize logistic costs and utilize local pulp resources, though specific sourcing can vary by region and supply chain availability.

The brand is owned by Loblaw Companies Limited, Canada's largest food retailer. This ownership structure allows Loblaw to control the entire lifecycle of the product from specification to retail shelf across its various grocery banners including Loblaws, No Frills, and Real Canadian Superstore.