Sol de Janeiro Brazilian Bum Bum Cream

Sol de Janeiro is an American personal care brand founded in 2015 by Heela Yang, inspired by Brazilian beach culture and known for its signature scent base of almond and vanilla. The brand's flagship product, the Brazilian Bum Bum Cream, is celebrated for its skin-tightening properties and unique fragrance. In 2021, L'Occitane International SA, a Swiss multinational company specializing in beauty and well-being products, acquired a majority stake in Sol de Janeiro, valuing the company at US$450 million. This acquisition aligns with L'Occitane's strategy to expand its portfolio of premium beauty brands. Sol de Janeiro's products are primarily manufactured in the United States, with some production also occurring in other locations. The brand is committed to sustainability and ethical practices, sourcing ingredients sustainably from Brazil and using recyclable packaging materials. Additionally, Sol de Janeiro is a cruelty-free brand, ensuring that its products are not tested on animals.