Sol de Janeiro Brazilian Bum Bum Cream

Sol de Janeiro is a premium personal care brand that gained global fame with its signature Brazilian Bum Bum Cream. The brand captures the spirit of Brazil and its beauty culture, specifically focusing on the 'Cheirosa 62' fragrance profile.

While inspired by Brazilian beauty secrets and utilizing Brazilian ingredients like Guaraná and Cupuaçu butter, the product is primarily manufactured in the United States using globally sourced ingredients.

In 2021, the brand's ownership transitioned to the L'Occitane Group, a major international beauty conglomerate. This acquisition allowed the brand to expand its distribution globally while maintaining its unique brand identity. The brand remains headquartered in New York, USA, while its ultimate parent group is headquartered in Luxembourg and Switzerland.