elmex Sensitive Toothpaste

Elmex is a premium dental care brand specifically developed by GABA International, a Swiss pharmaceutical company. The brand is renowned for its focus on amine fluoride, which provides effective protection against cavities and tooth sensitivity. Since its introduction in the 1960s, it has become a staple in European pharmacies and dental offices.

In 2004, the brand underwent a significant ownership change when the American multinational Colgate-Palmolive acquired the GABA Group. Today, Elmex products are manufactured in various locations across Europe, including Switzerland and Poland, to serve its vast international market. The brand continues to operate as a high-end medical segment under the Colgate-Palmolive umbrella, maintaining its scientific reputation while benefiting from a global distribution network.