Rhode Peptide Lip Treatment

Rhode is a skincare and makeup brand founded by Hailey Bieber in 2022. The brand quickly gained popularity for its accessible prestige skincare offerings, including products like the Peptide Lip Treatment, which has been praised for its hydrating and plumping properties. In May 2025, e.l.f. Beauty, a U.S.-based cosmetics company, acquired Rhode Skin, Inc. in a $1 billion deal. This acquisition included $600 million in cash and $200 million in e.l.f. stock, with potential additional payouts based on performance over the next three years. Hailey Bieber continues with the company as Chief Creative Officer, head of innovation, and strategic advisor. The deal reflects both Rhode's rapid growth and e.l.f. Beauty’s strategic expansion within the beauty market. Rhode's products are primarily manufactured in the United States, with some production in other locations. The brand is known for its cruelty-free, vegan, and dermatologist-tested products, with packaging made from upcycled post-consumer materials. Rhode's offerings include skincare essentials like the Peptide Glazing Fluid, Barrier Restore Cream, and various lip treatments, all designed to provide hydration and enhance the skin's appearance.