Peak Performance apparel

Peak Performance is a premium brand specializing in high-performance outdoor and ski apparel. Founded in 1986 in Åre, Sweden, by three world-class skiers, the brand was born out of a desire for functional and stylish clothing that could withstand the harsh conditions of the Swedish mountains.

The manufacturing process occurs in multiple countries across Europe and Asia, adhering to high standards for technical performance and durability. Over the decades, the brand transitioned from a niche Swedish label to a global leader in the outdoor luxury segment.

In 2018, the brand was acquired by Amer Sports Corporation from IC Group. Amer Sports, headquartered in Helsinki, Finland, is a major global conglomerate of sports brands and is itself owned by an international investor group, primarily led by ANTA Sports. Today, Peak Performance remains a cornerstone of the technical ski industry, focusing on sustainable innovation and Scandinavian design principles.