Peak Performance apparel

Peak Performance is a Swedish brand founded in 1986 in Åre, Sweden, by two passionate skiers who sought to create high-quality, functional, and stylish ski apparel. The brand quickly gained popularity among skiers for its combination of performance and design. In 1998, Peak Performance was acquired by the Danish fashion company IC Group, which provided the resources to expand the brand internationally. In 2018, Amer Sports Corporation, a Finnish sporting goods company, acquired Peak Performance, integrating it into its portfolio of brands. Amer Sports is known for its diverse range of sports equipment and apparel brands, including Salomon, Wilson, Atomic, Arc’teryx, Mavic, Suunto, and Precor. The acquisition allowed Peak Performance to leverage Amer Sports' industry expertise, particularly in technical product development, retail, and marketing. Under Amer Sports, Peak Performance has continued to innovate and expand its product offerings, maintaining its commitment to high-quality, functional, and stylish outdoor and ski apparel. The brand has a strong presence in Europe and has been expanding into other markets, including the United States, where it launched its e-commerce platform in 2024. (amersports.com, outdoorindustry.org)