Moroccanoil Treatment

Moroccanoil is an iconic professional hair care brand that revolutionized the industry with the introduction of argan oil-infused grooming. The brand's journey began when its co-founder, Carmen Tal, discovered the benefits of argan oil while traveling in Israel after a color treatment had damaged her hair. Witnessing the oil’s immediate restorative effects, she joined forces with her husband and a group of visionaries to bring this luxury hair treatment to the global market.

While the brand's name highlights Morocco as the source of its signature ingredient, the manufacturing and business headquarters are located in Israel. The product uses high-quality argan oil sourced from Moroccan kernels, but the proprietary formulation and bottling primarily take place in Israeli facilities.

Today, Moroccanoil remains a privately held company. Unlike many beauty brands that have been acquired by large multinational conglomerates like L'Oréal or Estée Lauder, Moroccanoil has maintained its independence. It continues to operate as a global leader in prestige hair care, with its headquarters in New York and main production hubs in Israel.