Bull's-Eye Barbecue Sauce

Bull's-Eye Barbecue Sauce is a popular barbecue sauce brand introduced in 1985 by Kraft Foods, known for its bold and robust flavor. The brand is primarily produced in the United States, with some production in Canada. In 2015, Kraft Foods merged with Heinz to form Kraft Heinz, a leading global food company headquartered in Chicago, Illinois. As of 2025, Kraft Heinz continues to own and produce Bull's-Eye Barbecue Sauce, maintaining its status as a subsidiary of the company.