JBS underwear

JBS is Denmark’s leading manufacturer of underwear and socks, established with a history rooted in quality and comfort. The brand was founded in Jersie, Denmark, and has since grown into an international powerhouse in the textile industry. While the headquarters and design processes remain in Denmark to maintain the brand's heritage, manufacturing occurs across multiple countries, including their own factories in Lithuania and partnerships in Asia, to balance craftsmanship with global distribution needs.

Today, the JBS Textile Group oversees an extensive portfolio of brands. It is well-known for high-profile collaborations, most notably with global icons like Cristiano Ronaldo for the CR7 Underwear line. The company remains privately held by the founding family interests, sustaining its position as a market leader in Scandinavia while expanding its reach into international sports and fashion markets through strategic licensing and premium product development.