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Made O'Meter

Discover where a brand or product originates

Wasa Sea Salt Crackers

ownerBarilla Group (Italy)
originSweden
manufacturedPrimarily in Germany, but also produced in other locations

Wasa is a historic brand originally established in Sweden in 1919, famous for its rye crispbreads. Over the decades, it has expanded its product line to include modern snack alternatives such as Sea Salt Crackers. While the brand carries a strong Swedish heritage, it was acquired by the Italian food giant Barilla Group in 1999. Today, Wasa products for the European market, particularly Germany, are largely produced at the company's large-scale manufacturing facility in Filipstad, Sweden, and Celle, Germany. The brand remains a global leader in the crispbread category, focusing on sustainable practices and nutritional value under the stewardship of the Barilla family.

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