Mars Schokoriegel

Brand Origin and Manufacturing

Mars, Incorporated, founded in 1911 by Forrest Mars Sr., is an American multinational corporation known for its confectionery products, pet care, and other food items. The company is headquartered in McLean, Virginia, United States. The Mars Schokoriegel, commonly known as the Mars Bar, is a chocolate bar consisting of caramel and nougat coated with milk chocolate. It was first manufactured in 1932 in Slough, England, by Forrest Mars Sr. The product is primarily produced in Germany, with Mars GmbH, a subsidiary of Mars, Incorporated, overseeing its manufacturing in the country. Additionally, Mars Schokoriegel is produced in other locations to meet global demand.

Ownership Structure

Mars, Incorporated remains a privately held company, with the Mars family maintaining ownership. The company operates through various subsidiaries worldwide, including Mars GmbH in Germany, which manages the production and distribution of Mars products within the German market. This structure allows Mars, Incorporated to maintain control over its brand and product quality across different regions.