R.E.M. Beauty Cosmetics

R.E.M. Beauty is a cosmetics brand founded by Ariana Grande in 2021, offering a range of clean, vegan, and cruelty-free products designed to empower self-expression and creativity. The brand's name is inspired by Grande's song 'R.E.M.' from her 2018 album 'Sweetener'. R.E.M. Beauty's products are manufactured in multiple countries, reflecting its global production strategy. The brand is headquartered in the United States and is owned by R.E.M. Beauty LLC, with no known subsidiaries. In May 2023, the brand secured a strategic investment led by Sandbridge Capital, aiming to support its global expansion and product innovation. As of 2025, R.E.M. Beauty is valued at over US$500 million, indicating its significant presence in the cosmetics industry.