Bitter Kas soft drink

Bitter Kas is an iconic Spanish non-alcoholic beverage known for its distinctive red color and herbal, bitter-sweet flavor profile. It was first introduced in 1966 by the Knörr family in Vitoria-Gasteiz, Spain, who were the founders of the Kas brand. The recipe is famously based on twenty-one botanical extracts, providing a sophisticated alternative to traditional alcoholic aperitifs.

Today, the brand is part of the PepsiCo ecosystem. While originally family-owned, it was acquired by PepsiCo in 1991. The product continues to be manufactured primarily within Spain to serve the local market, where it maintains a cult status and a strong presence in the hospitality industry. Its ownership reflects the consolidation of local beverage brands into global multinational portfolios while maintaining the original regional identity.