Wrigley's Extra Professional Fresh chewing gum

Extra is a well-known brand of sugar-free chewing gum originally launched in the United States in 1984 by the Wm. Wrigley Jr. Company. It was the company's first ever sugar-free offering and has since become one of the most popular gum brands globally. The 'Professional Fresh' or 'Professional' line, often marketed in Europe and Germany, focuses on dental hygiene benefits alongside breath freshening.

The brand is currently owned by Mars, Incorporated, following their landmark acquisition of Wrigley in 2008. While the brand has American roots, manufacturing for the European market often takes place in regional facilities, such as those in France or Poland, though Mars employs a global supply chain strategy. Today, Extra remains a cornerstone of the Mars Wrigley confectionery portfolio, emphasizing oral health and long-lasting flavor.