Trixie Pet Products

Trixie is a leading European brand specializing in a vast array of pet accessories, ranging from toys and leashes to grooming tools and housing for various animals. Founded in 1974 by Bonnik Hansen, the company began as a small one-man operation in Germany and has since grown into a global powerhouse in the pet industry.

While the company is headquartered in Tarp, Germany, where it manages its extensive logistics and product development, manufacturing is conducted across multiple countries to support its global supply chain. The brand remains under the leadership of its founder, although recent strategic plans indicate a transition toward finding long-term partners to ensure the company's future independence and growth through 2030.

Trixie supplies over 8,500 specialist retailers across more than 100 countries. Its product philosophy focuses on the harmonious coexistence of humans and pets, offering high-quality, innovative solutions for dogs, cats, birds, and small animals. The brand is recognized for its strong North German roots and commitment to maintaining a family-like corporate culture even at its significant scale.