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MER Apelsin fruktdryck
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MER Apelsin fruktdryck

ownerThe Coca-Cola Company (USA)
originSweden
manufacturedPrimarily in France, but also produced in other locations

MER Apelsin is a Swedish fruit drink without carbonation, launched in 1962 by MER AB. It quickly became a favorite among Swedes, offering a unique taste that is neither juice, syrup, nor soda—it's MER. The drink is made with 19% orange juice from concentrate, sugar, citric acid, and natural orange flavor. In 1997, MER was acquired by The Coca-Cola Company, an American multinational corporation known for its non-alcoholic beverages. The Swedish subsidiary, Coca-Cola Europacific Partners Sverige AB, handles the distribution and production of MER products in Sweden. While the primary manufacturing occurs in France, MER Apelsin is also produced in other locations to meet demand. The brand's slogan, 'Älska MER' (Love MER), reflects its commitment to delivering a fruitier taste experience without carbonation.

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