Pripps Blå beer

Pripps Blå is a classic Swedish pale lager introduced in 1959, renowned for its distinctive blue can and association with Swedish summer traditions. Originally brewed by Pripps Bryggerier AB, a company founded in Gothenburg in 1828, it became one of Sweden's most popular beers. In 2000, Carlsberg Group acquired Pripps Bryggerier AB, integrating Pripps Blå into its portfolio. The beer is primarily brewed in Sweden, with Carlsberg Sverige AB overseeing its production. The blue can design, featuring a ship symbolizing freedom and escapism, has become iconic, representing the beer's heritage and strong recognition. Pripps Blå is available in various versions, including Pripps Blå Light, Pripps Blå Extra Stark, and Pripps Blå Pure, catering to different consumer preferences. Despite changes in ownership, Pripps Blå remains a beloved brand, embodying Swedish beer culture and traditions.