Campari Bitter

Campari is an iconic Italian alcoholic liqueur, considered an aperitif, obtained from the infusion of herbs and fruit in alcohol and water. It was invented in 1860 by Gaspare Campari in Novara, Italy. The brand is famous for its distinct dark red color and bitter flavor profile. For over a century, the production remained centered in Italy, specifically in the Lombardy region, though as the brand expanded globally, bottling and production facilities have been established in various international markets to meet regional demand.

Today, the brand is the cornerstone of the Campari Group (Davide Campari-Milano N.V.), one of the major players in the global spirits industry. The company is headquartered in Sesto San Giovanni, Italy, but has shifted its legal corporate seat to the Netherlands to facilitate international growth. Despite its global reach, the brand maintains its deep cultural and manufacturing roots in Italy, where the original secret recipe is still preserved.