Birra Moretti L'Autentica

Birra Moretti is a quintessential Italian beer brand with a history dating back to 1859, founded by Luigi Moretti in Udine, Italy. The iconic 'man with a mustache' on the label was allegedly photographed in 1942, representing the authentic and traditional values of the brew.

While the brand maintains its strong Italian identity, its manufacturing and distribution have expanded globally. In 1996, the brand was acquired by the Dutch brewing giant Heineken N.V. Today, Birra Moretti is produced in several Heineken breweries across Italy (such as in Comun Nuovo and Massafra), but it is also brewed internationally under license in various locations including the United Kingdom to meet local demand. Despite its global production footprint, the brand remains under the ultimate ownership of Heineken, headquartered in Amsterdam, Netherlands.