Madri Excepcional beer

Madri Excepcional is a European-style lager with a 4.6% ABV, developed by Molson Coors Beverage Company in the United Kingdom. Despite its Spanish-inspired branding, the beer is brewed primarily in Tadcaster, Yorkshire, UK, and also produced in Canada for the Canadian market. The brand was launched in the UK in 2020 and has since expanded to other markets, including Canada. The packaging features a red design inspired by the 'chulapo' style, reflecting 19th-century Madrid fashion. The beer is marketed as 'El Alma de Madrid' ('The Soul of Madrid'), aiming to capture the essence of Spanish culture. However, this branding has faced criticism for lacking authenticity, as the beer is not brewed in Spain. The brand has experienced significant growth, becoming one of the top-selling lagers in the UK and expanding its presence in other markets.