Neophos Powerball Ultimate Plus

Neophos is a prominent brand of dishwasher detergent primarily sold in the Nordic markets, including Denmark, Norway, and Sweden. It is essentially the regional branding for the globally recognized Finish brand. The product's history is deeply intertwined with the development of the automatic dishwasher market. While the Finish brand was originally established in the United States in 1953 by Economics Laboratory (now Ecolab), it was acquired in 1987 by the Dutch-German company J.A. Benckiser.

Today, Neophos is managed by Reckitt (formerly Reckitt Benckiser), a British multinational consumer goods giant. Neophos/Finish is credited with several industry innovations, such as the introduction of biological powder in 1969 and the dual-layer tablet in 1995. The 'Powerball' technology, featuring the distinctive red ball seen in the image, was launched in 1999 to enhance cleaning performance.

Manufacturing for Neophos products occurs in several locations to serve the European market. While a significant portion of production historically took place in Poland and Germany, some specialized production and distribution for the Nordic region are handled through Reckitt's regional subsidiaries. The brand remains the market leader in Denmark, recommended by numerous dishwasher manufacturers.