Tempo Tissue Paper

Brand Origin and History

Tempo is a German brand that introduced the disposable paper handkerchief made of cellulose in 1929. Founded by Oskar and Emil Rosenfelder, the brand quickly became a household name in Germany. Over time, 'Tempo' became synonymous with paper handkerchiefs in colloquial German, often used generically to refer to any brand of tissue.

Manufacturing Locations

The manufacturing of Tempo tissue products has expanded beyond Germany to multiple countries, ensuring a global presence and availability. The exact manufacturing locations may vary, but the brand's commitment to quality remains consistent.

Ownership and Brand Evolution

In 2001, Tempo was acquired by SCA, a Swedish hygiene and forest products company. Following a corporate restructuring, Tempo became part of Essity, a global hygiene and health company headquartered in Sweden. Essity continues to uphold the brand's legacy, offering a range of tissue products that emphasize quality and consumer trust.

Brand Identity and Packaging

In recent years, Tempo has focused on innovative packaging designs to strengthen its connection with consumers. For instance, in Italy, the brand introduced packaging featuring EEG recordings of brain responses to acts of kindness and illustrations of endangered species, reflecting its commitment to social and environmental responsibility. These designs aim to resonate with consumers on a deeper level, moving beyond the functional aspect of the product to evoke emotional engagement.

Conclusion

Tempo's journey from a German innovation to a globally recognized brand under Essity showcases its enduring appeal and adaptability. The brand's focus on quality, consumer connection, and innovative packaging continues to make it a preferred choice for facial tissues worldwide.