Fielmann eyewear

Fielmann is a German family-owned company specializing in eyewear and hearing aids, founded in 1972 by Günther Fielmann. The company is headquartered in Hamburg, Germany, and operates over 1,200 stores worldwide, serving more than 29 million customers. Fielmann is listed on the German SDAX index and is considered Europe's largest optician. The company is led by CEO Marc Fielmann, who took over from his father in 2019. Fielmann has expanded its presence internationally, including entering the U.S. market with acquisitions such as SVS Vision and Befitting in 2023. The company is known for its customer-centric approach, offering a wide range of eyewear and hearing aid products, and is committed to environmental sustainability, planting a tree for every employee each year.