Concept for Life Dog Food

Concept for Life is a premium pet food brand that offers tailored nutrition for dogs and cats at every life stage. Established by Matina GmbH, a company based in Munich, Germany, the brand focuses on providing species-appropriate, balanced diets using high-quality ingredients. In 2025, Zooplus AG, a prominent European online pet supplies retailer headquartered in Munich, Germany, acquired Matina GmbH, making Zooplus the ultimate owner of the Concept for Life brand. This acquisition has allowed Zooplus to expand its product offerings and strengthen its position in the pet food market. Concept for Life products are primarily manufactured in Germany, with some production also taking place in other locations to meet the growing demand across Europe. The brand's commitment to quality and tailored nutrition has made it a popular choice among pet owners seeking premium food options for their pets.