XQS Citrus Cooling nicotine pouches

XQS is a prominent brand in the smokeless tobacco alternative market, specifically known for its nicotine pouches and tobacco-free snus. The brand was founded in Jämtland, Sweden, by individuals who wanted to provide a tobacco-free alternative that didn't compromise on flavor or nicotine experience. The 'Citrus Cooling' variant shown here is part of their modern range which emphasizes diverse flavor profiles and various nicotine strengths.

In 2023, the brand reached a significant milestone when it was acquired by Philip Morris International (PMI). This acquisition was part of PMI's broader strategy to transition toward 'smoke-free' products. While the brand has global reach, its manufacturing remains primarily focused in Sweden, leveraging the country's long-standing expertise in snus-style production. Today, XQS operates as a key brand within the PMI portfolio, benefiting from an international distribution network while maintaining its Swedish heritage.