Magnum Classic Ice Cream

Magnum is a world-renowned ice cream brand originally developed in Aarhus, Denmark, by the Belgian chocolatier Callebaut and the Danish ice cream company Frisco in the late 1980s. It was the first ice cream bar targeted specifically at adults, featuring premium chocolate coatings.

Today, the brand is a core part of the Unilever portfolio. While the brand has its roots in Scandinavia and Belgium, manufacturing now takes place in several locations across the globe to serve different markets. Core production for the European market occurs in countries like Germany and Italy. Unilever maintains strict sustainability standards for the cocoa used in Magnum products, often partnering with organizations like the Rainforest Alliance.