Palestine Cola

Palestine Cola is a Swedish beverage brand launched in early 2024 by the Safad Food company. The brand was created as a symbolic gesture of solidarity and as a commercial alternative to major multinational cola brands during a period of increased consumer activism. The design features cultural symbols such as olive branches and the Palestinian keffiyeh pattern, emphasizing its message of awareness.

The product is primarily manufactured in Sweden, specifically in locations like Malmö, where the founding company is based. The brand gained rapid international attention through social media, leading to distribution in various European markets and beyond. It is positioned as an ethical brand where a portion of profits is intended for humanitarian aid and development projects.