Landliebe Haltbare Landmilch

Landliebe is one of Germany's most recognized and traditional dairy brands, originally founded in 1967 by the Südmilch AG in Stuttgart. The brand focuses on the image of pastoral land and natural production, marketing products such as milk, yogurt, and butter with an emphasis on regional sourcing and quality. For decades, it was a cornerstone of the German dairy market.

In recent history, the brand was a central part of the Dutch cooperative FrieslandCampina. However, in early 2023, a significant strategic shift occurred when the Müller Group (Molkerei Alois Müller) acquired Landliebe along with several other brands from FrieslandCampina. This acquisition included the manufacturing plants in Heilbronn, Cologne, and Schefflenz, effectively placing the brand under German ownership again. Today, the Müller Group manages the brand, continuing its legacy as a premium dairy choice while integrating it into its vast global logistics network.