Rich Tomato Ketchup

RICH is a private label brand primarily associated with the German discount retailer Penny (part of the REWE Group). This specific tomato ketchup is marketed as a 'fruity' variant without added preservatives, catering to health-conscious consumers within the DACH region (Germany, Austria, Switzerland).

The product is manufactured in Germany, often through third-party food processing companies that specialize in private label production for major retail chains. As a store brand, its availability is exclusive to REWE Group outlets, mainly Penny. Ownership lies with the REWE Group, one of Germany's and Europe's leading trade and tourism groups, headquartered in Cologne. This ensures a streamlined supply chain from production to the retail shelf.