Rexona Antiperspirant Deodorant

Rexona is a world-leading deodorant brand with a heritage dating back to the early 20th century. Known variously as Sure in the UK, Degree in North America, and Rexena in Japan, the brand is famous for its 'MotionSense' technology, which uses microcapsules that break under friction to release fragrance as the user moves.

Originally developed in Australia in 1908 by a pharmacist and her husband, the brand quickly became a household name. Today, it is a cornerstone of the Unilever personal care portfolio, manufactured in various facilities across several continents including Europe, Asia, and South America to meet local market demands. The brand's identity is globally recognized by its 'tick' logo and its long-standing promise of reliability, often encapsulated in the slogan 'It won't let you down.'