Frolic Dog Food

Frolic is a well-established European brand of dog food, particularly famous for its semi-moist, ring-shaped kibbles. Originally launched in the 1970s, it gained widespread popularity due to its soft texture and high palatability, making it a staple in supermarkets across countries like Germany, France, and Spain.

The brand is owned by Mars Petcare, a subsidiary of the American multinational Mars, Incorporated. While Mars is a global giant headquartered in the United States, Frolic's manufacturing is concentrated in European facilities to serve its primary market. Specifically, significant production takes place in Spain (through Mars Multisales Spain S.L.) and other European locations where Mars operates large-scale pet food manufacturing plants.

As of 2026, Frolic remains under the ultimate ownership of the Mars family, continuing its tradition as a value-focused, accessible brand within the vast Mars Petcare portfolio, which also includes premium brands like Royal Canin and mass-market leaders like Pedigree.