Kron Vodka

Kron Vodka is a premium vodka brand that originated in Sweden, with a royal heritage dating back to the 18th century. Initially produced by V&S, a leading Swedish spirits company, the brand underwent a significant redesign by the Stockholm-based design consultancy Neumeister. This redesign aimed to rejuvenate the brand's image and attract a male audience aged 35 to 49. The updated black and silver packaging, featuring a new symbol, garnered immediate media attention and boosted sales forecasts. In 2008, V&S was acquired by the French multinational company Pernod Ricard, which now owns the Kron Vodka brand. The vodka is produced in Poland, known for its high-quality distillation process that results in a smooth and clean taste. Kron Vodka is versatile, suitable for sipping chilled or as a base for various cocktails, including the classic vodka martini, screwdriver, and bloody mary. Its neutral flavor profile makes it a popular choice for both casual gatherings and festive occasions.