Driscoll's Berries

Driscoll's is a fourth-generation, family-owned company based in Watsonville, California, specializing in the breeding, production, and marketing of fresh berries, including strawberries, raspberries, blueberries, and blackberries. The company has established a significant presence in Europe through its subsidiary, Driscoll's of Europe, Middle East and Africa (DEMEA), headquartered in Breda, the Netherlands. This subsidiary manages operations across Europe, the Middle East, and Africa, ensuring a consistent supply of Driscoll's berries to these regions.

Brand Origin and Ownership

Driscoll's was founded in the United States and remains a privately held, family-owned business. The company has expanded its global footprint by establishing subsidiaries and partnerships worldwide, including in Europe. Driscoll's of Europe, Middle East and Africa (DEMEA) serves as the regional arm responsible for marketing and distributing Driscoll's berries across these regions. The acquisition of Berry Gardens Ltd. in the UK in November 2022 further solidified Driscoll's presence in the European market. (driscolls.eu)

Manufacturing and Distribution

Driscoll's berries are cultivated in various countries worldwide, including Spain, Morocco, and the Netherlands, to meet the year-round demand in Europe. The company employs advanced breeding programs to develop proprietary berry varieties tailored to different growing conditions, ensuring consistent quality and flavor. Driscoll's of Europe coordinates with independent growers and manages the distribution of these berries throughout Europe, the Middle East, and Africa. (hortidaily.com)

Sustainability Initiatives

Driscoll's is committed to sustainability and has implemented several initiatives to reduce environmental impact. These include efforts to reduce plastic waste through innovative packaging solutions and water conservation practices to ensure the efficient use of water resources in berry cultivation. (driscolls.eu)

In summary, Driscoll's is a family-owned company with a strong presence in Europe through its subsidiary, Driscoll's of Europe, Middle East and Africa. The company is dedicated to providing high-quality, fresh berries to consumers while maintaining a commitment to sustainability and environmental responsibility.