Driscoll's Berries

Driscoll's is a global leader in the fresh berry industry, renowned for its proprietary varieties of strawberries, blueberries, raspberries, and blackberries. The brand's products are not 'manufactured' in the traditional sense but are grown and harvested across a vast network of independent family farms in over 20 countries, including the United States, Mexico, Peru, Chile, Australia, and China. This diverse sourcing strategy allows Driscoll's to provide fresh berries to consumers year-round by following peak growing seasons across different hemispheres.

Founded in 1904, Driscoll's remains a private, fourth-generation family-owned company. The brand's origin is tied to the Reiter and Driscoll families, who pioneered strawberry farming in the Pajaro Valley of California. Today, the company is headquartered in Watsonville, California, and maintains its independence, focusing heavily on research and development to create patented, non-GMO berry varieties that are licensed exclusively to its network of partner growers.

Ownership of the company is held by the descendants of the founding families, primarily the Reiter family. As of 2026, the company continues to operate as a privately held entity, with Miles Reiter serving as Executive Chairman and Soren Bjorn as CEO. The business model emphasizes a close relationship with independent 'harvesters' who follow strict quality and safety standards, ensuring that the 'Only the Finest Berries' promise is maintained from the field to the retail shelf.