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Sweet Baby Ray's is a legendary American brand of barbecue sauce, originally created in Chicago in 1985 by Larry Raymond. The sauce became a cultural phenomenon after winning the Mike Royko Ribfest, leading to its widespread commercialization.
Today, the brand is owned by Ken's Foods, Inc., a family-owned company based in Marlborough, Massachusetts. While the brand remains quintessentially American, its products are exported globally. This specific bottle, as seen in the labeling, is imported for the European market by BrandM B.V. in the Netherlands, but the production still takes place in the United States to maintain its signature authentic flavor profile.
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