Harboe Cola Nul Sukker

Harboe Cola is a prominent Danish soft drink brand produced by Harboe’s Bryggeri A/S, a family-controlled brewery based in Skælskør, Denmark. Founded in 1883, the company has grown from a local brewery into a major international beverage group with production facilities in Denmark, Germany, and Estonia.

Harboe Cola is particularly well-known in Northern Europe for offering a competitive alternative to major international soda brands. The 'Nul Sukker' (Zero Sugar) variant shown in the image is part of their extensive range of soft drinks, juices, and beers. Harboe remains an independent company, listed on NASDAQ Copenhagen, with the Harboe family maintaining a significant ownership stake through Harboes Holding, ensuring the brand retains its traditional Danish roots while competing globally.