Reebok athletic footwear

Reebok is a global athletic footwear and apparel brand with a heritage that dates back to the late 19th century. Originally founded in the United Kingdom as J.W. Foster and Sons, the company evolved into Reebok in 1958, eventually becoming a household name in the 1980s through its innovation in aerobic and cross-training footwear. Today, the brand is known for blending performance technology with lifestyle fashion, catering to both professional athletes and casual consumers.

The manufacturing of Reebok products is currently spread across a global network of contract factories, primarily located in Asia. While production occurs in multiple countries including Vietnam, China, Indonesia, and India, the brand maintains strict oversight to ensure its athletic standards are met across its diverse lines of running, training, and heritage sneakers. This global supply chain allows Reebok to maintain a significant presence in international markets.

Historically, Reebok has undergone several ownership changes. After being acquired by Adidas in 2005, the brand was later sold to Authentic Brands Group (ABG) in early 2022. Under ABG's ownership, Reebok has shifted its business model to focus on licensing and strategic partnerships to expand its global reach. The brand remains headquartered in Boston, Massachusetts, while its ultimate corporate parent is based in New York City.