Fruit of the Loom

Fruit of the Loom is an American company specializing in the design, manufacturing, and marketing of clothing, particularly underwear and casual wear. Founded in 1851 as B.B. and R. Knight Corporation in Warwick, Rhode Island, the company introduced the 'Fruit of the Loom' brand in 1856. The name 'Fruit of the Loom' is derived from the biblical phrase 'fruit of the womb,' symbolizing the comfort and care associated with the brand's products. In 2002, Fruit of the Loom became a wholly owned subsidiary of Berkshire Hathaway, a multinational conglomerate holding company led by Warren Buffett. The company operates globally, with manufacturing facilities in multiple countries, including the United States, Honduras, and Morocco. Fruit of the Loom is known for its commitment to quality and comfort, offering a range of products from underwear to casual wear. The brand has also been recognized for its sustainability efforts, implementing measures to reduce environmental impact and promote ethical manufacturing practices. Additionally, Fruit of the Loom has engaged in various marketing campaigns, including the revival of its iconic 'Fruit People' characters on social media platforms like TikTok and Instagram Reels, aiming to connect with younger audiences and modernize its brand image.