Made O'Meter
Discover where a brand or product originates
Norrlands Guld is a lager beer introduced in 1965 by Sollefteå Bryggeri in Sweden. In 1989, the brewing rights were acquired by Spendrups Bryggeri AB, a family-owned brewery with over a century of experience in the beverage industry. The beer is known for its malt-forward flavor with hints of citrus, knäckebröd (crispbread), and herbs. It is available in various packaging, including cans and PET bottles, and is sold both domestically and internationally, including in IKEA stores. The brand has a long-standing advertising campaign featuring a laid-back character named Ingemar, embodying the relaxed lifestyle associated with Norrland. The slogan 'Varför inte vara dig själv för en stund?' translates to 'Why not be yourself for a moment?' reflecting the brand's emphasis on authenticity and simplicity.
Report a bug/Feedback
disclaimer
poweredBy