Rauch Bravo Orange Juice

Rauch Bravo is a prominent fruit beverage line produced by Rauch Fruchtsäfte, an Austrian family-owned company with a history dating back to 1919. Originally founded by Franz Josef Rauch as a small cider press in Rankweil, Austria, the business has grown over four generations into one of Europe's leading fruit juice manufacturers.

The Bravo brand specifically rose to prominence in the 1970s and 1980s, becoming a market leader in Austria and later expanding significantly into international markets like Italy and the Balkans. While the brand is deeply rooted in its Austrian heritage, production is highly decentralized to serve its global reach. Rauch operates 17 production sites across 12 European countries, including facilities in Austria, Hungary, Serbia, Poland, and Italy, as well as a facility in the United States.

As of 2026, the company remains a private, family-held multinational. It is well-known not only for its own brands like Bravo and Happy Day but also for its strategic partnership as the primary global bottler for Red Bull.