Monster Energy Energy Drink

Monster Energy is a brand of energy drinks created by Hansen Natural Company (now Monster Beverage Corporation) in April 2002. The brand has a significant presence in the global energy drink market, holding a 39% share as of 2020, making it the second-largest brand after Red Bull. In 2014, Monster Beverage entered into a strategic partnership with The Coca-Cola Company, which included Coca-Cola acquiring a 16.7% stake in Monster and becoming its preferred global distribution partner. This partnership aimed to leverage Coca-Cola's extensive global bottling and distribution network to accelerate growth in the energy drink market. (investors.coca-colacompany.com)