Wrangler Jeans

Wrangler is a globally recognized American heritage brand that has become synonymous with durable denim and Western-styled apparel. The brand's journey began in the early 20th century under Blue Bell Overall Company, officially launching the Wrangler name in 1947 to cater specifically to the needs of rodeo riders and cowboys. Its focus on functional design and rugged durability helped it transition from professional workwear to a mainstream fashion staple.

Today, the brand's production is highly decentralized, with manufacturing facilities located in multiple countries across the globe, including Mexico, Nicaragua, Bangladesh, and Vietnam, to serve its international markets. Ownership has also evolved over the decades; after being a cornerstone of the VF Corporation portfolio for many years, Wrangler was spun off into an independent, publicly traded company named Kontoor Brands in 2019. Headquartered in North Carolina, Kontoor Brands now manages the global operations and strategic direction for Wrangler, maintaining its status as a leader in the denim industry.