Ben's Original Parboiled Long Grain Rice

Ben's Original, formerly known as Uncle Ben's, is a brand of parboiled rice and related food products. The brand was introduced in the 1940s by Converted Rice Inc., which is now owned by Mars, Incorporated. In 2020, Mars rebranded the product to Ben's Original to create a more inclusive future while maintaining its commitment to producing quality rice. The brand is produced in multiple countries, including the United States, where it has been a household favorite for over 70 years. The primary owner of Ben's Original is the American company Mars, Incorporated, which acquired Converted Rice Inc. and continues to produce the rice under the new brand name.