28 BLACK Energy Drink

28 BLACK is a German-origin energy drink brand, first launched in 2008 by Calidris 28 Deutschland GmbH. The brand is known for its taurine-free formula and a variety of flavors, catering to diverse consumer preferences. In 2017, the brand expanded its portfolio with the introduction of the sugar-free variant, Absolute Zero Guava-Passion Fruit, responding to the growing demand for zero-calorie energy drinks. The brand is owned by Splendid Drinks AG, a Luxembourg-based company specializing in energy beverages. In the United States, 28 BLACK is distributed by Rock Solid Distribution Inc., which offers the product line in various states, including Georgia, Florida, and South Carolina. The brand's unique selling points include being vegan, gluten-free, lactose-free, and free from artificial preservatives, appealing to a broad spectrum of consumer interests and needs.